Dallas Open 2025: Frisco Gears Up for World-Class Tennis
Frisco, Texas, already known as Sports City USA, is about to add another impressive event to its resume: the 2025 Dallas Open. As one of only two ATP 500 events in the United States and one of just 16 worldwide, this marks a significant leap for tennis in the region. The city joins the ranks of Doha, Dubai, London, and Tokyo in hosting one of these prestigious tournaments. At the Frisco Chamber’s most recent UP CLOSE event, presented by JPMorganChase, the audience got an “up close” look at what fans and businesses can expect from this highly anticipated event.
A Look Back at Tennis in Dallas
The Dallas Open has roots in New York, where it began before relocating to Dallas in 2021. This move was largely driven by the search for a more suitable location post-pandemic, and Frisco, with its growing reputation as a sports hub, was the perfect fit. The city was an ideal choice for tennis legend John Isner, who resides in nearby Highland Park and played an instrumental role in helping secure the event’s relocation to the Ford Center.
Isner’s connection to the Dallas Open runs deep, as does the city’s history with tennis. A key figure in that legacy is Lamar Hunt, a visionary who not only foresaw the potential of sports in Dallas but also helped shape professional tennis by founding the World Championship Tennis circuit in 1968. Today, the Dallas Open pays homage to that legacy, bringing high-level tennis back to the DFW area.
Dallas Open 2025: A Unique Tournament
Frisco’s Dallas Open will offer a truly distinct experience for both fans and players. It’s not just the caliber of tennis that’s impressive; the tournament’s venue is equally remarkable. The Ford Center at The Star, home to the Dallas Cowboys’ world-class training facility, will transform into a tennis hotspot for nine days, featuring two match courts, four practice courts, and an incredible VIP experience that includes three-story luxury boxes.
One unique feature is the fan activation area, set to be located on the turf outside the Ford Center. It will host interactive activities like serving challenges and tennis-themed games, providing an exciting way for fans of all ages to engage with the sport—even if they aren’t attending a match. This space will be open to the public, making tennis accessible and fun for everyone.
Growing the Tennis Community
The Dallas Open is more than just a one-time event—it’s part of a five-year partnership between G.F. Sports and Entertainment and the Dallas Cowboys organization, designed to grow tennis in North Texas. The goal is to elevate this tournament to be one of the best ATP 500 events worldwide, and Frisco is playing a key role in making that happen.
In addition to the professional matches, local tennis enthusiasts will have plenty of opportunities to get involved. From ball kid tryouts to volunteer roles, the community has numerous ways to be part of the excitement. Plans are to engage Frisco ISD student-athletes with the tournament, offering young players a chance to learn from and interact with some of the world’s top talent. Addressing the popularity of tennis in Frisco, Frisco ISD has several state-contending high school tennis programs.
A Partnership Between Sports and Business
For local businesses, the Dallas Open is a golden opportunity. With over 6000 seats available daily, the event will draw large crowds, presenting significant potential for exposure. Companies of all sizes can get involved through sponsorships, ticket purchases, or fan activities. The Plaza area outside the Ford Center will be buzzing with foot traffic, providing a prime chance for small businesses to showcase their offerings to visitors from around the world.
The tournament also promises high visibility, with tennis matches broadcast to over 180 countries. This global spotlight means that Frisco’s burgeoning reputation as an international sports destination will continue to grow, further cementing the city’s status on the world stage.
In addition to increased foot traffic in Frisco, businesses can make tennis fans feel welcome by being aware of the event, and tying the event into marketing promotions…think of a signature tennis cocktail at a restaurant, a sign in a hotel welcoming tennis fans, a business’s billboard or storefront playing on the word LOVE, which is perfect for the month of February.
The Future of Tennis in Frisco
The 2025 Dallas Open isn’t just another tournament—it’s a milestone event that will shape the future of tennis in Frisco and the U.S. By hosting this ATP 500 event, Frisco is solidifying its place as a key player in the global sports landscape. With professional players from around the world, international media coverage, and an enthusiastic local community, this event has all the ingredients to become a long-lasting tradition in Sports City USA.
In the words of John Isner, who has competed at the highest levels of tennis for nearly two decades, “Tennis is one of the best live sports you can watch,” with the Dallas Open, Frisco is ready to deliver an unforgettable experience for fans and players alike.
So mark your calendars for February 1–9, 2025, and get ready to witness world-class tennis right here in Frisco, Texas!
VIP Elite Leaders Experience
In addition to an already UP CLOSE look, the Frisco Chambers Trustee, Chairman, and Executive level investors and sponsors were treated to a special VIP experience with the panel.
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