
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
As Frisco continues to attract major corporations and global attractions, the Frisco Chamber of Commerce saw an opportunity to ensure local businesses are positioned to grow alongside that momentum.
Procurement Pathways was created from a simple belief: when access is intentional, opportunity expands.
This strategic initiative connects small and medium-sized businesses directly with high-level procurement decision-makers, opening doors that are often difficult to navigate. Through a three-part series to date, leaders from Universal Kids Resort, FIFA World Cup 26, and public sector partners including the City of Frisco, Frisco ISD, and a national purchasing cooperative provided a behind-the-scenes look at how to do business with large-scale organizations.
Participants gained clarity on procurement processes, explored current and upcoming contracting opportunities, asked questions in real time, and built meaningful connections with decision-makers.
Learn how to do business with a major national brand
Connect with decision-makers from Universal Kids Resort
Position your business for future opportunities
Ask questions and build key relationships
#1 Leadership Expert and Best-Selling Author
4-Time Olympian, Author, TEDx Speaker, Breast Cancer Thriver
Comedic Thought Leader and Actor
EVP of Entrepreneur Solutions, Maxwell Leadership
If you have questions regarding the planning and implementation of any of our events, please email Shelby Fawver, Director of Events. For sponsorship opportunities, please contact Nicole Eversman , Partner Relations Manager.
This one-day conference equips your employees with the tools and strategies to:
Benefits for Your Company:
Invest in your team’s future. Register today!
Frisco Public Library
8000 Dallas Pkwy
Frisco, TX, 75034