
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
It’s time to invest in your leadership journey. Join us for a half-day of discovery featuring expert speakers, including the renowned John C. Maxwell.
Live2Lead 2023: A Global Simulcast Experience Broadcasting live from Atlanta, GA, on October 6, 2023; this signature simulcast by Maxwell Leadership is now in its remarkable 10th year. Join us and countless host sites across the globe to dive into a day of groundbreaking leadership insights.
Date: October 6, 2023
Time: 8:00 AM – 12:00 PM
Location: Preston Trail Community Church (Sponsored by Union Home Mortgage – Frisco)
Featured Speakers:
Why Attend?
Questions? Contact Director of Events, Shelby Fawver, at (972) 335-9522 or shelby@friscochamber.com. See you there!