
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
Nonprofit Directory / Nonprofit Profile
At Frontline Crisis Response Solutions, we are dedicated to providing compassionate and effective support for individuals navigating the path to recovery after traumatic critical incidents, and suicide loss. Our mission is to empower survivors and promote healing by fostering a resilient community that embraces strength, hope, and renewed purpose.
We are committed to providing compassionate support services and resources for those navigating the challenging terrain of grief, loss, and the transformative journey toward wellness and resilience. We believe in the power of community, understanding, and purposeful guidance to help individuals find their way back to a place of strength and renewal.
Grief is a universal companion in the human experience, yet its nuances are deeply personal.
We recognize that grief’s impact extends beyond the realm of sorrow, affecting mental, emotional, and physical well-being. With this understanding, our mission is to serve as a beacon of hope, offering a range of support services and resilience training programs tailored to meet the unique needs of each individual.
Our dedicated team of professionals and volunteers are here to accompany you on your journey, whether you are seeking solace after the loss of a loved one, grappling with the challenges of unexpected life changes, or simply looking to cultivate resilience as a life skill. Through our comprehensive support services and evidence-based resilience training, we aim to empower you to not only navigate grief but also to foster a sense of well-being and strength that transcends adversity.
This is a community where stories are shared, understanding is cultivated, and healing is a collective endeavor. Together, we embark on a path that leads to renewal, where the seeds of resilience are sown, and the spirit is nurtured back to life. Through your generosity and the giving power of our partners, we are helping more people nationwide gain access to grief and trauma support.
