
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
Nonprofit Directory / Nonprofit Profile
Our mission is to support those who have sacrificed so much for this country — all veterans and their families.
Since 1968, Frisco Veterans of Foreign Wars (VFW) Post 8273 has been providing unique and urgently needed services that improve the lives of veterans, military personnel and their families all the while supporting positive citizen involvement for the betterment of the Frisco and surrounding communities.
Frisco VFW Post 8273 has over 350 members who are #StillServing through multiple community events throughout the year. Highlighted by the annual Memorial Day Observance Ceremony, Frisco Oktoberfest and Community Parade, as well as multiple educational engagements with local schools during the week of Veterans Day. The post annually awards scholarships through the Voice of Democracy Scholarship (grades 9 – 12) and the Patriot’s Pen Scholarship (grades 6 – 8) to deserving students. Additionally, the post serves veterans and their families through a variety of programs. These include offering aid, assistance and relief to local veterans and their families during crisis through the VFW Unmet Needs Program; assisting veterans and their families in the filing of their entitlement claims with the U.S. Department of Veterans Affairs; partnering with U.S. Veterans Service Dogs by sponsoring and placing trained dogs with deserving veterans; and the Walk of Honor at the Veterans Memorial in Frisco Commons Park.
All of our programs are non-political, at no cost to the veteran or family, and require no VFW-affiliation for assistance.
