
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
Join us for a conversation with Sheree Anne Kelly, CEO of ACCE, as we dive into key insights from Horizon 2035—a landmark study for chambers to catalyze change and actionable strategies that apply to businesses of all sizes. Discover how to tackle talent development, leadership churn, digital transformation, and creating community impact to help your business thrive in a fast-changing world.
If you have questions regarding the planning and implementation of any of our events, please email Shelby Fawver, Director of Events. For sponsorship opportunities, please contact Brian Davis, Director of Marketing and Event Sponsorships.
Address: 9700 Wade Blvd
Frisco, TX 75035