
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
Nonprofit Directory / Nonprofit Profile
The mission of the Foundation is to positively impact the lives of youth, military and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections and the game of golf.
The PGA of America REACH Foundation is the 501(c)(3) charitable foundation of the PGA of America. The mission of the Foundation is to positively impact the lives of youth, military and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections and the game of golf.
The mission of the Foundation is to positively impact the lives of youth, military and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections and the game of golf.
PGA Jr. League is a fun, social and inclusive opportunity for boys and girls to learn and enjoy the game of golf. The flagship youth pillar program of PGA REACH, the goal of PGA Jr. League is to make the program accessible to every child, everywhere. PGA Jr. League brings family and friends together around fun, team golf experiences with expert coaching from PGA and LPGA Professionals.
PGA HOPE (Helping Our Patriots Everywhere) is the flagship military program of PGA REACH, the charitable foundation of the PGA of America. PGA HOPE introduces golf to Veterans and Active Duty Military to enhance their physical, mental, social and emotional well-being. The program introduces the game of golf through a developmental 6-8 week curriculum, led by PGA Professionals trained in adaptive golf and military cultural competency. All programs are funded by PGA REACH and supplemented by PGA Section Foundations, so the cost of programming is free to all Veterans.
PGA HOPE has a Memorandum of Understanding (MOU) with the Department of Veterans Affairs (VA), which enables direct referrals to the PGA HOPE program as a form of therapy.
PGA WORKS is a strategic initiative, designed to diversify the golf industry’s workforce. Funded by PGA REACH, the 501(c)(3) charitable foundation of the PGA of America, PGA WORKS leverages fellowships, scholarships, career exploration events, and the PGA WORKS Collegiate Championship to inspire and engage talent from diverse backgrounds to pursue key employment positions across the golf industry.