
Three hours. Two incredible speakers. One cow. Nearly 350 people. And far too many leadership takeaways to count.
The 2026 RED Conference brought together close to 350 members of our business community for a morning focused on something every organization needs: strong, intentional leadership.
And yes, there really was a cow.
From the moment attendees arrived, the energy was high. We gathered inside the incredible Frisco ISD Visual and Performing Arts Center, served Chick-fil-A for breakfast (yes, we had the new Chicken and Waffles), and couldn’t have asked for a better setting. The facility itself is impressive, but what made the experience even better was the Frisco ISD team behind it. Their staff worked incredibly hard alongside our Frisco Chamber team to ensure every detail was taken care of and our guests felt welcome.
It was especially fitting that our first speaker, Pete Hazzard, helped envision the very facility where we were gathered.

The mission of the Frisco Chamber of Commerce is to protect and promote commerce through advocacy, resources, and connections.
Nonprofit Directory / Nonprofit Profile
The mission of Hugs Cafe Inc is to enhance the lives of adults with intellectual and developmental disabilities through training and employment.
Hugs Cafe was founded in 2013 as a non-profit social enterprise in McKinney, Texas, dedicated to providing meaningful training and competitively paid employment for adults with intellectual and developmental disabilities. For more than 10 years, it has been our purpose to offer a place of hope, understanding, grace, and success to individuals so they may be recognized for their abilities and talents in the community.
Our organization started with the offering of Hugs Café, which continues to be our flagship program. Through Hugs Café, we directly employ adults with intellectual and developmental disabilities in a café setting. Jobs at our cafe include server, cashier, sandwich line attendant, sides and dessert assembly, dish washer, host, and more. We believe it is important to provide quality jobs that are designed for the individual so that our employees will know personal and professional success.
Over the years we have expanded to include Hugs Greenhouse, the second direct employment program from Hugs Café, Inc. This program involves training and educating adults with special needs on gardening, retail sales, and socialization within the community. Hugs Home Cooking is a monthly group cooking class led by a classically trained chef that provides a place to build social skills and develop independent cooking capabilities. Our most recent endeavor is Hugs Training Academy; an educational training program for adults with intellectual and developmental disabilities who seek to be employed in the food service and hospitality industries.
Hugs Cafe: Hugs Cafe is our flagship program where we employ adults with intellectual and developmental disabilities in a cafe setting. This brick and mortar location is our first training and employment program created by Hugs Cafe Inc. in 2015.
Hugs Greenhouse: The second social enterprise for Hugs Cafe Inc., Hugs Greenhouse grows annual and perennials plants for landscapers and retail customers in a tranquil country setting.
Hugs Home Cooking: Hugs Home Cooking provides life skills classes through culinary exploration for adults with intellectual and developmental disabilities. These classes meet monthly and provide a great social learning environment.
Hugs Training Academy: An educational training opportunity for adults with disabilities who seek to work in the culinary and hospitality industries. This 12 week course will include taking the Food Handler’s Exam and interviewing with an employment partner upon completion.
