The City of Frisco just released the results of the Arts & Economic Prosperity 6 study, and the powerful infusion of consumer dollars into our local economy is impressively strong!
(Image courtesy of City of Frisco)
Beauty, Brawn, and Business Prosperity
“The Renaissance Era in Frisco is much more than creativity—it’s an economic powerhouse,” explains Frisco City Councilwoman Tammy Meinershagen, a longstanding champion of the arts in Frisco. “In 2022 alone, arts activities in Frisco brought in a staggering $21.3 million, supporting 374 jobs, providing $13.5 million in personal income, and generating $3.7 million in tax revenue. It’s clear- the Arts mean Business in Frisco!”
The study, produced by Americans for the Arts, highlights key takeaways for the City of Frisco:
- During 2022—$4.5 million in spending by arts and culture organizations and an additional $16.8 million in event-related expenditures by their audiences.
- Nonprofit arts and culture organizations are businesses. They employ people locally, purchase supplies and services from nearby businesses, and engage in the marketing and promotion of their cities and regions.
- Arts and culture drives commerce to local businesses. When people attend a cultural event, they often make an outing of it—dining at a restaurant, paying for parking or public transportation, enjoying dessert after the show…Overall, in the City of Frisco, attendees spend $40.23 per person per event.
- Arts and culture strengthen the visitor economy. In the City of Frisco, nonlocal visitors spend an average of $69.28. Additionally, 83.5% of nonlocal attendees reported that the primary purpose of their visit was specifically to attend the performance, event, exhibit, venue, or facility where they were surveyed.
- Arts and culture organizations contribute to community pride in the City of Frisco. 90.6% of arts and culture attendees agree that the activity or venue where they were surveyed “is inspiring a sense of pride in this neighborhood or community.”
(Image courtesy of City of Frisco)
Right on Time
As the City of Frisco moves forward in exploring a future performing arts complex, this study supports what proponents of this project have persistently expressed; beauty and brawn do co-exist with the arts and economic strength.
(Image courtesy of City of Frisco)
During the City Council Winter Work Session, following a report from Theater Projects regarding the Frisco Arts Complex planning and design, next steps were determined to move forward with the project. Meinershagen shares the process, “Plans for Frisco’s arts complex include:
- A large hall for Broadway shows, live music, and other commercial events
- Community hall for regional or local arts performances
- Flexible performance/event/conference space
- Connected outdoor spaces
- Elevated experience for major donors with access to box suites (similar to sports entertainment facilities)”
The Theatre Project Consultant’s timeline notes venue site visits through March, community input and engagement through July, and a final plan presentation to the Council by March 2025.
If you have questions about the City of Frisco Performing Arts Complex, please contact the project team at FriscoPAC@TheatreProjects.com. You can also join their email list to stay up-to-date on project timelines.
Partners in Performance
The Frisco Chamber of Commerce is proud to work closely with the City of Frisco and the Frisco Economic Development Corporation to enhance the economic health of our region. These partnerships positively impact the arts community and all who benefit from its strength.
